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Nancy Williams
Oakland, CA
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Blue Moon Estate Sales
Initial Investment
$57,015 – $113,325
Liquid Capital Required
$60,000
Franchise Fee
$57,000
Royalty
5% or 7%
Gallery
About Blue Moon Estate Sales
Blue Moon Estate Sales began out of a demand in the market for a quality home liquidation service. The founders have over 50 combined years of antique buying, selling, and appraisal experience. We sell cars, fine jewelry, furniture, right down to the pots and pans and the Beanie Babies. 80% of our clients are downsizing, rightsizing and about 20% are deceased and we work with the executors.
A Blue Moon Estate Sales franchise provides a tremendous opportunity. You are joining a growing, in-demand industry that for years was run by small estate sale companies that provided a lot of variability in service to their clients. Part of our mission is to bring standardization to the industry in the form of reliability, integrity, honesty, promptness, and professionalism – all with a caring touch, as this is often a very stressful time in people’s lives.
- Home-Based Business - No retail/office space needed
- Direct Pay Customer Base – No chasing down people for money
- Large, Protected Territories
- MEDICAL BENEFITS AND 401k available for franchisee and FT staff
Industry Talking Points
The industry is growing largely due to the daily increase in the number of Baby Boomers, many of whom have lost one or both parents or are in need of downsizing their own possessions. In sharp contrast to the size of families and the limited amount of tangible assets 50+ years ago, today’s families are smaller and families have a lot more “stuff” - often more than can reasonably be passed on to their heirs. This creates a lot of opportunities for our franchisees.
Ideal Franchisee
- Strong sales, marketing, networking and relationship-building skills
- Knows how to build and run a team
- The candidate will be seeking to be in the senior, real estate, retail, event management, or - service-based space
- No experience in personal property or antique sales necessary
- Days of hobbyist are gone, now for FT owners: multi-unit owners that conduct multiple sales a week
Single Unit fee options:
$24,500 franchise fee at 7.5% royalty OR $57,000 franchise fee at 5% royalty.
- For the $24,500 program, each location is $24,500, with no discount.
- For the $57,000 option, each location drops in increments: Single - $57,000, Second - $47,500 & Third - $42,500.
For all leads received from January 1, 2025 through February 28, 2025 and closed by March 31, 2025:
Franchise candidates receive a REDUCED franchise fee of $35,000 in place of our standard $57,000 franchise fee for all territories AND can take advantage of the limited time internal financing with $3,000 down and pay the remaining amount over 32 months with 0% interest.
Owner-operator - franchisee is the FT Manager to start and needs a minimum of $60,000 liquid
Semi-absentee - franchise will work about 30 HPW with a FT Manager from Day 1 and needs a minimum of $100,000 in liquid capital
Net worth for both is $125,000
Financial assistance available: YES - 50% of $57.00 franchise fee only
VetFran program: YES
Veterans/Minorities/First Responders Discount? Yes, 20% off the first territory's franchise fee (both options). Commission for the consultant is not affected - they receive the full amount.
E2 Visa Friendly: YES
Training and support program details:
Blue Moon Estate Sales will provide franchisees with two full weeks of initial training at their home office (virtual), beginning 1 to 3 weeks before the franchisee is scheduled to open for business. This training pertains to administrative, operational, and sales/marketing matters. This training will be provided for 1-3 people
Cost for Training: $2,500
Key Details
Initial Investment
$57,015 – $113,325
Liquid Capital Required
$60,000
Franchise Fee
$57,000
Royalty
5% or 7%
Total Units
130
Founded
2009
Began Franchising
2013
Status
Active
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