Back to all franchises

Free Expert Guidance

Is BODYBAR Pilates Right for Your Market?

William Donoher knows the brand and can help you understand the opportunity and what may be available in your market.

WDWilliam Donoher

William Donoher

Pueblo, CO

View profile

BP

BODYBAR Pilates

Health Fitness

Initial Investment

$487,159 – $777,130

Liquid Capital Required

$250,000

Franchise Fee

$60,000

Royalty

7%

About BODYBAR Pilates

BodyBar Pilates is a rapidly growing fitness brand specializing in high-energy, low-impact pilates
classes designed to build strength, improve flexibility, and enhance overall well-being. The studio offers
a range of workout formats, from traditional reformer pilates to barre-inspired routines, using innovative
equipment and a welcoming, community-focused environment. With a focus on personalized attention
and results-driven programs, BodyBar Pilates attracts a loyal clientele seeking a transformative fitness
experience. The brand's signature classes cater to all fitness levels, making it accessible to a wide
demographic, from beginners to seasoned athletes.
As a franchise opportunity, BodyBar Pilates stands out for its proven business model, strong brand
recognition, and comprehensive support system. Franchisees benefit from an established brand
identity, a turnkey operations system, and ongoing training in both fitness instruction and business
management. With a scalable model that includes flexible studio formats, BodyBar Pilates offers an
excellent opportunity for entrepreneurs looking to tap into the booming wellness and fitness industry.
The brand's commitment to franchisee success, combined with a passionate customer base and an
expanding market, makes BodyBar Pilates an attractive option for those looking to build a thriving
fitness business.

WHY BODYBAR Pilates?

Limited competition in the boutique fitness segment with a specialization in pilates
Organic growth over the last 3 years with 45+ open studios and 105 awarded territories ---open availability

OUR IDEAL FRANCHISEE

Husband Wife partnerships
Management experience key - fitness experience not necessary
Passion player for community engagement, health and wellness, and overall happy people

AVAILABLE MARKETS
US markets available: All except noted below

HOT Regions/Desirable: CA, FL, TN, TX: Dallas, Houston

NOT available: Hawaii, MD, ND, RI, SD, and WA

Approved Registration States (pending 2025 approval): CA, MI, VA, MN, WI, NY
Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 2011

Year Franchised: 2019

Number of franchises currently operating: 74 open studios with 70 additional locations already under development and scheduled to open in 2026

Number of Franchised Units Awarded: 125

Number of Franchise Owners:74
Number of International franchises currently operating: 0

Number of corporate owned franchises: 3

Home Based: No

Absentee ownership available: No

Semi-Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: No

Average number of employees required: 6-8

E2 Visa Friendly: Yes

FINANCIAL DETAILS

Franchise Fee: Single: $60,000

Providing earnings guidance in Item 19 in FDD: Yes

Total investment range: Single Unit: $487,159-$777,130 Multi-unit: $359,100 to $869,669

Net worth requirement: $750,000

Royalty: 7%

Additional fees: None

Financial assistance available: No

VetFran program: Yes

Veterans/Minorities/First Responders Discount? Yes, $5,000 off first location

SUPPORT & TRAINING PROVIDED
Training and support program details:

30 hours online training - owner
1 week in Dallas for Owner Training
Instructor/Studio Manager Training - 1 week in Dallas

Cost for Training: $7,500 for instructors

Lodging and airfare included: No

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: Yes

Length of mentoring Franchisee: Ongoing

Last updated: 11/2/2026

Liaison: Tanasia DeJesus, CFPC

Key Details

Initial Investment

$487,159 – $777,130

Liquid Capital Required

$250,000

Franchise Fee

$60,000

Royalty

7%

Total Units

—

Founded

2011

Began Franchising

2019

Status

Active

Request Info on BODYBAR Pilates

Get the full Franchise Disclosure Document, costs, and availability in your market.

Your information is kept private and never shared without your consent.