Bricks and Minifigs

***They are only seeking to place resales, not new development ***
Bricks & Minifigs is the world’s largest LEGO® resale franchise. We buy, sell, and trade LEGO sets,
bulk bricks, and minifigures—high-margin products in a fast-growing niche with year-round demand.
Our model is simple and profitable:
Three profit centers: bulk bricks, certified sets, and minifigures.
High margins: typically 65–75% because inventory comes from customers, not expensive wholesale
orders.
Strong foot traffic: collectors, parents, gift-givers, and AFOLs keep stores busy every day of the year.
Low complexity: small teams, manageable hours, and a repeatable playbook.
Franchisees love BAM because the business is fun, community-focused, and scalable. Stores host
parties, events, and workshops, creating recurring revenue and nonstop engagement.

WHY Bricks and Minifigs?

High-margin resale model with inventory sourced from customers. The power of Lego. A retail concept that works.
Family-friendly, high-traffic concept with multiple revenue streams.
Simple, scalable operations backed by strong support.

OUR IDEAL FRANCHISEE

Community-minded and people-focused — loves engaging with families, collectors, and kids.
Financially qualified with 700+ FICO, at least $100K liquidity, and $400K+ net worth
Entrepreneurial and growth-oriented — excited about building a fun, scalable, family-friendly business.

AVAILABLE MARKETS
US markets available: All except listed below

HOT Regions/Desirable: All

NOT available: None

Available in Canada: Yes

International Referrals: Yes

BACKGROUND
Year founded: 2011

Year Franchised: 2011

Number of franchises currently operating: 219

Number of International franchises currently operating: 2

Number of corporate owned franchises: 5

Home Based: No

Absentee ownership available: Yes

Semi-Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: Yes

Average number of employees required: 3

E2 Visa Friendly: Yes

FINANCIAL DETAILS

Franchise Fee: Single: $40,000

Providing earnings guidance in Item 19 in FDD: Yes

Total investment range: Single Unit: $241,000 - $570,000

Net worth requirement: $400,000

Royalty: 6%

Additional fees: Brand Fund 1%

Financial assistance available: No

VetFran program: Yes

Veterans/Minorities/First Responders Discount? Yes, 20% of the Franchise Fee to veterans with an honorable discharge DD214

SUPPORT & TRAINING PROVIDED
Training and support program details:

Before the opening of your Franchise, you must attend the up to 6-day franchise training program for a Bricks & Minifigs® at our corporate headquarters (currently in Provo, Utah).
We maintain a regular calendar for the training program and the trainings are held approximately six to eight times per year (or more frequently if needed). You must begin the
initial training program within 45 days of signing the Franchise Agreement. The training program is included in your Initial Franchise Fee. You are responsible for all costs
associated with attending the program such as travel, room and board.

Cost for Training: $1,500 - $5,000

Lodging and airfare included: Yes

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: No

Length of mentoring Franchisee: N/A

***They are only seeking to place resales, not new development ***

Last updated: 3/11/2026

Liaison: Erika Ortega, CFPC