ContrasTheory

ContrasTheory is a performance contrast studio focused on helping individuals optimize their physical
and mental well-being through the science of hot and cold immersion, guided breathwork, and
evidence-based recovery protocols. Rather than viewing recovery as an afterthought, ContrasTheory
integrates these practices into a structured experience designed to improve resilience, enhance
recovery, reduce stress, and support long-term performance for athletes, professionals, and everyday
wellness enthusiasts alike.
By combining carefully designed contrast therapy protocols with premium recovery environments and
technology-driven programming, ContrasTheory delivers a consistent, measurable approach to
recovery. Members receive personalized guidance and education that empowers them to build
sustainable wellness habits, recover more effectively, and perform at their highest level—making
recovery an essential part of achieving peak physical and mental performance.

WHY ContrasTheory?

Recurring Revenue
Low number of employees
Simplicity of operations

OUR IDEAL FRANCHISEE

Sales and/or Management experience
Operations focused
Values good customer service/experience

AVAILABLE MARKETS
US markets available: All except listed below

HOT Regions/Desirable: All major US markets

NOT available: HI, MN, ND, NE, RI, WI

Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 2025

Year Franchised: 2026

Number of franchises currently operating: 0

Number of International franchises currently operating: 0

Number of corporate owned franchises: 0

Home Based: No

Absentee ownership available: Yes

Semi-Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: No

Average number of employees required: 2

E2 Visa Friendly: No

FINANCIAL DETAILS

Franchise Fee: Single: $55,000

Providing earnings guidance in Item 19 in FDD: No

Total investment range: Single Unit: $645,600 - $1,505,687 Multi-unit: $725,600 - $1,585,687

Net worth requirement: $450,000

Royalty: 8%

Additional fees: 2% brand fund

Financial assistance available: No

VetFran program: No

Veterans/Minorities/First Responders Discount? No

SUPPORT & TRAINING PROVIDED
Training and support program details:

48 hours classroom
36 on the job training

Cost for Training: $8,000

Lodging and airfare included: Yes

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: Yes

Length of mentoring Franchisee: Ongoing

Last updated: 10/30/2026

Liaison: Lori Conte, CFPC