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MOOYAH Burgers, Fries, & Shakes

Franchise Details

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, lifestyle burgers, hand-cut French fries, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company takes the type of burger you’d enjoy in a fine-dining establishment and serves it in a fun, family-friendly environment!

MOOYAH has been named to Entrepreneur Magazine’s Franchise 500 list, Entrepreneur Magazine’s Top 200 Food Franchises, QSR’s Best 6 Franchise Deals, Franchise Times’ Fast & Serious list of the Smartest Growing Franchise Brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year for the last ten years.

Want to know our secret recipe for all this success? Let’s start with our simple menu, seasoned with a strong focus on food quality, and topped with our seriously FUN brand personality. Throw in an industry-leading franchise support program, and you’ll start to realize why our unit economics are strong, and more importantly, why MOOYAH Franchise Owners have fun running their businesses!

OUR IDEAL FRANCHISEE

At MOOYAH, we like our partners to love burgers, fries, and shakes; They can’t live without ‘em. They should also share our vision for providing an industry-leading product and understand the importance that exceptional service plays in a businesses’ success. We want to partner with Franchise Owners who are hungry to succeed, grow into multiple locations, become leaders in their communities and who will take pride in playing their part in building the biggest, best (and most fun!) brand of its kind.
Having experience in restaurants, food service, or retail is an advantage, but not essential to being approved as a new MOOYAH Franchise Owner. However, a passion for high-quality food and excellent customer service is!
So what are we really looking for when we are evaluating potential Franchise Owners? Here’s the cheat-sheet we stole off the President’s desk. Secret’s out!

  • Hospitality Gene They genuinely like people and people like them. They get pleasure out of serving their Guests, their employees, and their communities. They are family-oriented and want to provide a welcome environment for all.
  • Growth and Business Minded They have worked in the corporate world or owned their own business and know how to manage a budget, maintain a P&L, and manage inventory and costs to maximize profitability. They have a long term strategy for growth.
  • Leadership Skills They know how to motivate, engage, and manage a team, often coming from prior business experience, military training or athletic/coaching backgrounds
  • Problem-Solver They are nimble and think quickly while on their feet and on the go. They find solutions to problems quickly and efficiently to ensure a highly satisfactory experience for everyone, no matter the size or scope of the problem.
  • Passionate & FUN They are passionate about our products, our experience, their team members, and Guests. They really do have to love burgers, fries & shakes and everything the brand stands for to be truly successful, and most importantly, they want to have fun in everything they do.
WHY MOOYAH Burgers, Fries & Shakes?

  • Expert Leadership Support: MOOYAH is guided by a growing and committed leadership team with decades of experience whose primary focus is on improving operations and support for our Franchise Owners. In addition to the 120 years of restaurant experience in our Executive team, our Chairman of the Board has been a Franchise Owner of multiple brands, so he truly understands the benefit of ongoing support. Our President travels throughout the year to meet one-on-one with each Franchise Owner to hear valuable feedback so that the support team can make improvements where possible. Our leadership team is always just a phone call away!
  • Community Philanthropy: While many better burger brands have a “city feel” and cater to urban residents, MOOYAH puts its roots in suburban communities, partnering with schools, churches, sports leagues, and other groups to ensure our restaurants are a welcoming environment for all. For example, our Madison, WI location is the go-to spot after Badger football games at the University of Wisconsin. They even offer their own Badger Burger, which has become a Guest favorite!
  • Lower Risk/Higher Reward: At MOOYAH, we have a streamlined kitchen with a core menu consisting of three main products: burgers, fries & shakes. That’s it! Our simple menu allows for lower build-out and food costs compared to many of our competitors. For example, BurgerFi, SmashBurger, and Sonic Burger’s initial investment costs range from almost $1 million to over $3.5 million! At MOOYAH, we understand that lower build-out costs mean faster ROIs, which is why our initial investment starts at $371,731, without restricting our ability to create high-quality, beautiful and innovative restaurants. Not to mention, the top 25% of our Franchise Owners average $1,531,182 annually. Cha-CHING!
  • Seriously Fun: At MOOYAH, we believe having high-quality food doesn’t require you to have a low-quality personality. We’re on a mission to make sure customers, Team Members, and Franchise Owners have the most fun ever!…and yet, we couldn’t be more serious about the food we serve. Put simply, we believe that making seriously good food doesn’t have to be such serious business.

Is it available in your market?

Investment Low: $371,731

Investment High: $1,080,350

Liquid Required: $500,000

Franchise Fee: $40,000

Royalty: 6%

Franchises: 90

Founded: 2007

Franchised: 2007