inLIFE Wellness

inLIFE Wellness is a boutique Reformer Pilates and fusion fitness franchise built to be cheaper to open
and easier to run than the rest of the category. It wins the 84% of new members who've never done
Reformer before, a customer other studios don't chase. Investment runs about $180K below the
category average. Most owners run it as a Managing Owner, working roughly 20 hours a week max with
a Studio Manager in place, a model already proven across the system.
The Australian parent has run four years with 32 franchises and 55+ studios open, zero terminations or
non-renewals. The U.S. entity began franchising in January 2025: 9 studios open in Dallas today, 8
more in development toward 17 in year one, and every U.S. franchisee has gone multi-unit or is in
process.

WHY inLIFE Wellness?

Engineered for profit, not revenue — Melissa, a franchised studio only three months old, posted $374,553 in sales and left $224,174 on the table (59.9%); Flower Mound, open less than a year, still cleared 39.6%. The model is built for the operator's take-home, not the franchisor's top line
Every U.S. owner is opening more — all U.S. franchisees own multiple units or are in process, inside the first year of U.S. franchising; the lead franchisee (now on the support team) is locked into his sixth LOI
Cheaper to build, more to the bottom line — total investment ($257,780–$458,670) runs roughly $180K below the category average, about a third less than a competitor Pilates brand.
Fewer moving parts — no 60-hour weeks required. A 1,800 sq ft footprint with no front-desk labor, a standardized tech stack, and a member-conversion playbook proven across 55+ studios
“20 minutes a day” — in the words of one of the newest Dallas franchisees: “I spend 20 minutes a day on this business – a daily check-in with my manager. Life is for living.”
Beginner-friendly in a category that isn't — 84% of new members have never done Reformer before; 36% have never held any gym or studio membership. inLIFE targets the customers other Pilates brands leave out
A real community, not a chain experience — the mission is “to be a place where our members love to come,” trained into every owner and instructor, not just written on a website. It's often the first thing a prospective member hears during validation
An inherited reputation new owners don't have to build from zero — 13,500+ ClassPass ratings averaging 4.9 stars, and 4.85 stars on Google across 266 reviews from just 6 U.S. studios

OUR IDEAL FRANCHISEE

Corporate professional in transition (career ceiling, burnout, a new baby, a layoff) who wants autonomy and doesn't need to teach classes personally — the model's most common owner profile
Operator discipline — the hired Studio Manager brings the practice fluency; the owner brings hiring judgment, KPI oversight, and financial literacy
Household income of roughly $125K–$300K+ (often dual-income), with the capital depth for a $100,000 liquid capital / $250,000 net worth requirement
Comfortable hiring and delegating from day one — the single most important decision is the Studio Manager hire, not the owner's own class-teaching ability
No prior Pilates or fitness industry experience required or expected — certified instructors looking to own their own studio are a smaller, actively-developing share of the current owner base

AVAILABLE MARKETS
US markets available: All except listed below

HOT Regions/Desirable: AZ, FL, GA, IN, KS, MI, MN, MO, NC, OH, PA, SC, TN, TX

NOT available: California, Hawaii, Illinois, Maryland, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington

Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 2019

Year Franchised: 2021

Number of franchises currently operating: 61

Number of International franchises currently operating: 52

Number of corporate owned franchises: 2

Home Based: No

Absentee ownership available: No

Semi-Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: Yes

Average number of employees required: 3-12

E2 Visa Friendly: Yes

FINANCIAL DETAILS

Franchise Fee: Single: $55,000

Providing earnings guidance in Item 19 in FDD: Yes

Total investment range: Single Unit: $257,780 – $458,670

Net worth requirement: $250,000

Royalty: Flat-rate: $2,900/month in Year 1, $3,500/month thereafter

Additional fees: N/A

Financial assistance available: No

VetFran program: Yes

Veterans/Minorities/First Responders Discount? Yes, 10% off the franchise fee

SUPPORT & TRAINING PROVIDED
Training and support program details:

Three phases: 15 hours virtual pre-opening; 20 hours at HQ in Addison, TX (~4 days in person); 12 hours on-site coaching at your studio. No fee for up to 6 attendees; must be
completed at least 4 weeks before opening
Full access to inLIFE IP, operating manuals, processes, systems, and marketing assets
Training covers studio operations, CRM workflows (Hapana), marketing and sales (GROW + Digital Stack), trial-to-membership conversion, and instructor recruitment and
certification
No prior Pilates or fitness industry experience required or expected

Cost for Training: $0

Lodging and airfare included: Yes

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: Yes

Length of mentoring Franchisee: 16 weeks

Last updated: 9/14/2026

Liaison: Erika Ortega, CFPC