Lawn Doctor

Lawn Doctor provides lawn treatment and conditioning services. Services such as fertilization, weed control, tree and shrub care, seeding, aeration and pest management make up the core of what we do. Lawn Doctor is not a landscaper, nor does it offer grass cutting. We treat customers (commercial and residential) properties once every 6-7 weeks. This allows for scale and limited employee numbers. Lawn Doctor utilizes innovative technology and proprietary ground metered equipment to help run the business, greatly increasing efficiency and profitability. Lawn Doctor offers a home-based business model, meaning that franchisees do not take on costs, delays or risks associated with operating a retail location.

• Start-up ease: no retail location required, no costly outfitting
• Financing: franchisor financed up to 60%
• Strong unit-level economics with a 85% gross profit margin
• Simple, scalable business model
• Recurring revenue streams, enabling investments in growth
• No cold calling or hard sales, very consultative process
• Corporate lead generation and call center to perform sales, freeing up owners to focus on upsells and retention
• Extensive training and support from experienced franchisor
• Home-based business offers personal, professional, and financial flexibility
• Recurring revenue / High retention-based business offering long-range profit potential
• World class branding and marketing makes Lawn Doctor inherently memorable
• State-of-the-art centralized media, in house sales center and back-office management system
• Well-funded franchisor with 50+ years of experience

Industry talking points:

• Fragmented, mostly moms and pops, tons of opportunity for differentiation and market share.
• $80 billion dollar space, projected annual growth of 15%.
• Limited competition
• Unsophisticated competition
• Not competing with traditional landscape companies

Who makes a great franchisee?

• You’re high-energy with a strong work ethic: love the idea of being in business for yourself because you’ll have the chance to work hard and build something of your own
• You’re passionate about service: you believe in speed to lead, good customer service, and the relationships that develop as a result, are the cornerstone of success
• You’ve got management experience: you’re not afraid to encourage, motivate, and educate employees, and to let the buck stop with you
• You’ve got sales skills: you know how to help customers understand and appreciate the value of your services
• You’re a Big Picture thinker: you’ve got the patience and vision to know that success has a lot of moving parts and that it takes teamwork.
• You enjoy being mobile and on the go
• You enjoy a consultative approach, not hard sales

Key Markets

Lawn Doctor has 250+ available territories across the US. Top available markets include:
Orlando/Ft. Lauderdale, Chicago, Kansas City, New Orleans, Detroit suburbs, Minneapolis, Toledo/Akron, Tulsa, Boise, Salt Lake City, West Texas and Corpus Christi, South Houston, Milwaukee, Des Moines, Ft Wayne/South Indianapolis

Why Lawn Doctor?

• Repeat Clientele Business Model
• Protected Territories
• Quick-Starting, Home-Based Business
• Low Startup Costs, Low Overhead
• Lightning-fast Growth Industry
• Proven Lead Generation, No Cold Calling Needed