Orangetheory Fitness

Orangetheory Fitness offers a compelling opportunity for franchisees to enter the vibrant
boutique-fitness market under a brand with proven consumer appeal and strong financial performance.
With over 1,500 studios in 25 countries and nearly one million members, the brand continues to expand
rapidly in high-demand markets. The model is rooted in science-backed, heart rate–monitored,
coach-led group workouts—commonly referred to as the “Orange Effect”—that drive exceptional
member retention. For franchisees, this translates into strong local-market traction, recurring revenue.
The business model centers on a turnkey, membership-driven system with multiple revenue streams
and operational clarity. Franchisees invest approximately $820,000 to $1.4 million (initial franchise fee
$59,950), plus ongoing royalties (8%) and marketing fees (3%). Studios generate revenue primarily
from tiered monthly memberships—typically between $59 and $189 per month—with additional income
from class packages, retail sales (apparel, accessories), and personal coaching.

WHY Orangetheory Fitness?

Proven track record
STRONG member following
1500+ Studios world wide

OUR IDEAL FRANCHISEE

Hands On
In Market
Community Centric

AVAILABLE MARKETS
US markets available: All except listed below

HOT Regions/Desirable: CA and NYC

Pending: None

Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 2009

Year Franchised: 2010

Number of franchises currently operating: 1298

Number of International franchises currently operating: 400

Number of corporate owned franchises: 0

Home Based: No

Absentee ownership available: No

Semi-Absentee ownership available: No

Accepting Master Franchisor and Area Developer Referrals: No

Average number of employees required: 5-8

E2 Visa Friendly: Yes

FINANCIAL DETAILS

Franchise Fee: Single: $59,950

Providing earnings guidance in Item 19 in FDD: No

Total investment range: $821,622 to $1,377,160

Net worth requirement: $1,000,000

Royalty: 8%

Additional fees: 3% Brand Fund and $1,049/month Tech Fee

Financial assistance available: No

VetFran program: No

SUPPORT & TRAINING PROVIDED
Training and support program details:

OTF offers both initial and on going training. Initial training is a 5 day training program in Boca Raton that is free and offered once a Quarter. We also, provide in market training once the studio opens.

Cost for Training: Included in Franchise Fee

Lodging and airfare included: No

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: No

Length of mentoring Franchisee: N/A

Last updated: 10/6/2026

Liaison: Lori Conte, CFPC