Vanity Fur

Vanity Fur Mobile Pet Salons is a fun, simple and scalable business that brings a full-service, luxury grooming experience right to the customer’s home or office! It’s the perfect business for people who love animals and want the flexibility of a home-based, mobile service.

At Vanity Fur, our experienced groomers provide the safest and most comfortable grooming experience that every pet deserves. Automated appointment scheduling provides convenience to our customers as well as predictable, recurring revenue for our franchise owners. Each mobile salon has all the amenities of a high-quality grooming shop, specially equipped to accommodate extra-large breeds and senior dogs. At Vanity Fur Mobile Pet Salons,, the safety and comfort of our customers’ pets ALWAYS come first!

Industry Talking Points

• 90.5 million households have a pet and over the last 30 years pet ownership has gone from 56% to 70% of all households.
• $123.6 Billion was spent on pets in 2021
• $9.5 Billion was spent on pet services including grooming
• 70% of US Households own a pet
• 30% of Americans adopted a pet during COVID-19 – Source: American Pet Products Association

Ideal Franchisee

• Loves animals
• Cares about the safety and comfort of animals
• Enjoys networking in the community
• Good communication skills
• Desire to build a business and follow a system
• Ability to hire staff and build teams as business grows
• Meets minimum financial qualifications of: $50,000 in liquid capital; $150,000 in net worth; and must be able to cover 12 months of personal living expenses

Brand Highlights:

• Semi-absentee and owner-operator models are available
• Multi-unit opportunities are available to qualified individuals
• Low initial investment of less than $100K
• Easily scalable within each territory
• Home-based, mobile opportunity
• Leverages the growing need of mobile to-your-door services
• 90% of VF’s customers are recurring ones! The remaining 10% just call in to schedule an appointment.
• Proven business model with more than 10 years in operation
• Maturity of brand & operating processes
• Comprehensive offering of grooming services for both dogs and cats, including a-la-carte services
• Founder’s deep knowledge of the pet care industry – as a dog and cat groomer specifically
• Strength of tenured and passionate founder with extensive entrepreneurial experience