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Footprints Floors
Franchise Details
Footprints Floors is a unique and innovative business model revolutionizing the flooring industry. While our name may sound like a traditional flooring company, we are far from it! Ultimately, we are a labor company specializing in the installation of floors, not the sale of flooring products.
At Footprints Floors, our Franchise Owners meet with customers, complete the installation estimate, and then allow the customer to source the actual flooring from anywhere they see fit. Once the estimate is performed and the job is booked, Franchise Owners manage subcontractors who complete the labor and spend their time as the main point of contact for the customer, ensuring a smooth and professional experience.
By operating this type of model, Franchise Owners are home-based with no need for expensive real estate or complicated leases, they do not have any overhead as they have no need for flooring inventory, and they do not have any employees as the labor is completed by 10–99 subcontractors.
If that wasn’t enough to make the business attractive, the Footprints Floors corporate team also handles the majority of the marketing, helping Franchise Owners find new customers, and runs a call center that fields all customer queries and completes the scheduling. At Footprints Floors, we have truly laid down all the necessary footwork to ensure our Owners’ success!
Industry Talking Points
Footprints Floors resides within the enormous $538 billion home improvement industry, which is expected to reach $620 billion by 2025. Home improvement spending nationwide has actually grown at almost double the rate of the rest of the retail sector.
Approximately 80% of the nation’s 137 million homes are now at least 20 years old and 40% are at least 50 years old, requiring many people to consider remodeling. Millennials who are now finally buying homes are often buying older homes that need more repairs. Research conducted at Home Advisor showed that Millennials are doing a greater number of home improvement projects each year compared to any other age group. This demographic is going to drive billions of dollars of home improvement in the coming years as more Millennials become homeowners and as their incomes and their home equity rise.
Our Ideal Franchisee
Sales and operations skills are valuable for our owners to possess. Franchsie owners will meet with customers on a daily basis, selling and managing ongoing projects. So being comfortable with face to face communication is necessary. Strong multi-tasking skills and being scheduled is also very important.
Top Target Markets
– Houston – Dallas / Fort Worth – Chicago – New Jersey – California – Boston – New York – Pittsburgh – Las Vegas – Maryland