GrassRoots Turf

GrassRoots is a Family operated company that started in 2002 with a vision to change things in the lawn care industry. Our focus is on excellent customer service and industry innovation, making us the BEST service company EVER!

After working in the lawn care industry, at the age of 22, Josh Wise felt there was a need for improvement. In 2002, he set out to provide better customer service than existing businesses, and he started GrassRoots Tree and Turf Care, Inc.
Josh was one of the first to implement a monthly billing program, and GrassRoots was the first company to record all their treatments with body cameras. In 2019, Josh took his family-owned business to the next level and began offering franchises across the United States. His goal was, and is, to change how people see the lawn care industry and provide clients with a sense of security in their choice of lawn care service. Josh is known for his fun personality, his care for people, and his love for traveling with his family.

GrassRoots Turf Difference

1.Recurring Revenue: Our streamlined residual income and our monthly auto-pay program creates positive and consistent cash flow.
2.Multiple Streams of income; Turf Management, Liquid Aeration, Shrub Care, and Mosquito Control.
3.Industry leading innovation with body cams, auto-pay, and liquid aeration.
4.Customer Solutions Center with a live operator answering calls 24/7. The CSC handles all calls for sales and customer service while Partners are out making relationships with customers and providing superior service.
5.Continuous Training and support with 4 weeks of initial training, monthly trainings, and annual conference to provide everything needed to be successful.

Industry Talking Points

The real growth opportunity is right now in the booming lawn care business!
Growing at 5% a year, it’s a $100+ billion industry nationwide. Just recently a commercial landscaping company was the first to go on the U.S. stock exchange. Know what that means? The people who know the business, investors, are moving into the lawn care business.

Ideal Franchisee

• A drive to succeed
• Ability to follow a proven business model
• Strong sales and customer service skills

Top Target Markets

Baltimore, Chicago, Dallas, DC Area, Houston, Indianapolis, Kansas City, Nashville, Philadelphia, Phoenix, Raleigh, San Antonio