Sparkle Squad

We clean windows. We clean windows simply because we are the best at it. We believe that if you are the best at something that should be the primary focus to leverage success. Our service offering includes Gutter Cleaning, House Washing, Pressure Washing, and Holiday Lighting services. We use cutting edge technology to deliver all of our services and remove the need for ladders (in most cases) and harsh chemicals with our state of the art 3 stage filtration system, water fed and ultra-light carbon fiber poles, and Sparkle Squad Job Pods, which are all the tools a technician needs (for a day of servicing) on four wheels. We service residential and commercial properties up to 6 stories from the ground.

Our tag line is Cleaner.Safer.Better.

We service two main markets.

Residential clients.

Everyone who has a home has windows and very few enjoy cleaning them.

Previous to the Sparkle Squad system, the price to clean the windows in your home was higher than most were willing to pay for the service. The cost balance for the average homeowner was just off. Now, with a technological advantage, a transparent, flat rate pricing model we are able to service thousands of people who were simply priced out of the market previously. We get through the door with our competitive exterior window cleaning price then we wow clients with our amazing customer service and that’s what keeps our residential customers coming back year after year after year.

Commercial sector.

If you look around your city, you will quickly realize that the world is made of Glass and in the commercial sector this glass is generally cleaned annually or biannually or even more often to keep buildings and storefronts looking their best. At scale, Commercial window cleaning should equal roughly 50% of your revenue. These customers range from Property management companies, hospitals, Municipal Agencies to Colleges and Universities and more.

Industry Talking Points

The exterior cleaning segment is currently valued at over $70 billion annually, and growing year over year. “You can drive around the block, and you’ll see countless windows and gutters!” he said. “And these will always get dirty again after a cleaning. This is an industry that naturally encourages predictable repeat revenue.” Chris Stoness, CEO

The industry relies largely on outdated processes, but Sparkle Squad offers highly efficient water-fed pole technology, flat-rate pricing and a streamlined online booking system to provide a modernized experience, which lends itself to both a better customer experience and a smoother labor model. We’ve reformed the front end in a more technical way replacing lifts and ladders with carbon fiber poles and high-powered vacuums that can reach up to six stories high — double what our competitors can reach.

Sparkle Squad has centralized marketing efforts and a call center to convert inquiries and schedule jobs for all owners. Further, an online booking engine allows customers to schedule an appointment whenever they want. Prospective customers can go online, browse a-la-carte offerings with clear, transparent pricing, and book whatever services they require. From there, they will receive a confirmation and reminder, and the Sparkle Squad will show up at the designated time to tackle the job. By “Amazonifying” the business model in a largely traditional space, Sparkle Squad sets itself up to be more accessible to customers when they need, easily capturing more of the market demand.

Ideal Franchisee

Ownership roles can change as the business grows. There are a few different models we plan for. Owner/operators for single units. Multi-unit owners who are out of the vehicle but are actively working on growing their business. And semi-absentee operators who have hired general managers and salespeople to run their business.

We do not want our owners “on the tools”. We want them to build their business. Maximizing the robust territories they are in. There is not a need for cold calling. Corporate will generate demand through it’s centralized media efforts, and fulfill demand with it’s Back Office Support System (in house sales center and on-line booking engine. Owners and their teams will focus on upsells such as gutter cleaning, house washing/pressure washing, and holiday lighting.

Total white canvas to develop: candidates needs to look at this as a legacy industry, with a proven model based on our successful Canadian sister brand (Elite Window), and backed by home service platform Happinest Brands. This is an opportunity to get in as an early adopter on the ground floor with a cutting edge industry disruptor, and get prime territory while taking first mover advantage.

Seeking candidates with customer service and/or consultative sales experience looking to build a small team and bring a much needed offering to their community.

The ideal candidate for Sparkle Squad is energetic with strong interpersonal skills. We are looking for business minded individuals that appreciate rapid response, superior customer service and have a passion for community networking and ground game activities.

Additional Details

The vision of Happinest Brands is to create a network of franchised home service brands to provide a superior customer experience and franchisee value proposition. The management at Happinest works hard to build upon and improve the values that started with Lawn Doctor in 1967: Constant innovation that keeps our repeat revenue-based home services in high demand; Maintaining our superior industry brand recognition; Support for our franchisees in every aspect of their business. We are backed by PE and are a well capitalized franchisor with a history of lifting emerging brands and making them successful. We have a leadership and support team with nearly 3,000 years of collective franchise experience.

Through Sparkle Squads efficiency and flat rate pricing we have been able to tap into a brand-new type of client: the person who had never considered getting windows cleaned before. This person was resigned to live with dirty windows due to the cost vs value of traditional window cleaning being out of their spending budget for home services. Now that they can get their exterior windows cleaned affordably, they are able to take a tedious chore off their list while feeling good about the cost balance of getting the service done. This is a blue ocean customer who no other window cleaning providers area able to service.

Our JOB POD technology allows us to accomplish something that no one else in the industry can do: we can wash windows in half of the time of anyone else out in the market. If you picture a standard home, there will be roughly 8 windows on the second story that will need cleaning. With traditional methods a window cleaner will need to set up their ladder, Climb the ladder, Wash the window by hand, climb down the ladder, move it to the next window and climb the ladder again to repeat the process. As you can imagine this process is very labor intensive, time consuming and ultimately unsafe.