Superior Fence & Rail

Superior Fence & Rail is the first and largest fence installation franchise in the United States. With over 100 physical locations, hundreds of employees and millions of feet of fence installed each year. Superior Fence & Rail is already one of the most recognizable fence brands in the industry. With proprietary technology that tracks potential clients from their initial contact with Superior Fence & Rail, to estimates and installations, the Superior Fence & Rail opportunity can get franchisees off the ground running quickly.

Superior Fence & Rail offers clients the professionalism and comfort of dealing with a national branded entity while still enjoying a locally owned and operated experience.

The Superior Fence & Rail business model includes:

• Very high AUV with the ability to expand from residential installation to multiple lines of service including commercial installation, product sales, access control, and fence staining.
• Proven client acquisition – hot leads, no door knocking.
• Powerful SEO with aggregated customer reviews of >19,000 4.8 reviews.
• Relationship with Home Depot developed by the franchisor where fence leads are referred to franchisees for installations
• 200M national buying power that provides a lower cost of goods on high-quality materials
• Increased margins through the ability to fabricate vinyl fencing in-house
• • Extremely detailed and sturdy support model – candidates don’t need to come to us with any building experience

Having started franchising in July 2017, Superior Fence & Rail is now servicing close to 310 markets in over 35 states. Superior’s system sales continued to grow rapidly after the COVID bump. In a dynamic housing market new homeowners want fences. In a sluggish housing market, homeowners choose fencing as a home improvement project.

Superior Fence & Rail is backed by the resources and management depth of Empower Brands™, a successful exterior home services, multi-branded franchisor that has successfully scaled several home services franchise brands, including Mosquito Squad®, Outdoor Lighting Perspectives®, Archadeck® Outdoor Living, and Conserva Irrigation® to over 500 franchisees that have produced over $1.3 billion in retail sales.

Item 19 Earnings Claims:
Franchisees averaged over $2.8M gross sales in 2022
In 2023, the two company owned locations did $15M and $9M in gross sales
1st year Franchisees averaged over $1.8M in first-year gross sales in 2023
Average sale by Franchisees = $7,600

Approximate Breakeven Time Frame: 3-6 months, approximately $60,000 – $70,000 in monthly revenue

Business Model: B2B & B2C
Number/Type of Employees:
3-6 to start:
1 Sales Representative (Can be Owner at the start)
1 Office Admin
3 Installation Crew Members (May be subcontracted labor)
1 Warehouse Manager (Can come a little later)

Real Estate Description: Real Estate Description: 500 sq ft of office space plus minimum 1000 sq ft open warehouse space with grade level access and up to ½ acre improved for outside storage – no customer storefront, found in industrial zoned area.

Industry Talking Points

• CAGR is 5% (almost double home services average)
• 1st year ramp is extraordinary at $1.8M gross – proven scalability
• Strongest purchasing power in the industry through national franchise system and OLB
• First class franchisee support – team of 25+ employees.
• • Marketing team “turns on the leads” for Franchisees.
• Innovative technology with proprietary software light years ahead of other home services contractors

Ideal Franchisee

• Highly client service-oriented Sales and marketing backgrounds
• Outgoing individuals who enjoy building relationships and networking in their local communities
• Self-starters, motivated, ambitious individuals, wanting to build a scalable business
• Ability to recruit, train, lead and retain a team of dedicated employees
• Business management experience that includes P&L responsibility
• Willing and comfortable following a proven franchise model and operating systems
• Competitive & results-driven