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The Maids

Franchise Details

The Maids is the leading residential cleaning company in the US, ranked No. 1 by Entrepreneur Magazine for 4 years in a row. Residential cleaning is a massive and growing industry that is fragmented between 4-5 powerful franchised brands and thousands of small independent business owners all tapping into this predictable recurring revenue stream with average franchisees producing over $1 Million annually, and top franchisees producing over $6.5M. The Maids leverages a team cleaning strategy and its exclusive 22 Step Team Cleaning process to make cleaning jobs fast and hyper-efficient. Strategic alliances with major brands such as Mr. Clean and Amazon Home Services build local credibility for new owners immediately, and 40 years of perfecting the system makes the cleaning experience pain-free for the customer. These features mean more scalability, more profitability and more personal time for each owner- all from a lifestyle/family friendly business that requires no nights and weekends and can be run semi-absentee.

  • Low Start-Up Investment – The total initial investment ranges from $63,300 to $141,200*
  • The Maids Offers In-House Financing – The Maids offers in-house territory financing for qualified candidates
  • The Maids is an Industry Leader – With over 1300 franchised locations, The Maids is the gold standard for residential cleaning in the massive $16 billion+ cleaning industry
  • Potential for HUGE Returns – Our average franchise in the system is generating $1.04MM in revenue while our top performer has reached $6.5MM
  • Exclusive Relationship with Mr. Clean – The Maids is an exclusive partner with one of the most iconic brands on the planet, Mr. Clean

Industry Talking Points

The Residential Cleaning Industry is enormous and growing, currently estimated to be $16B in size. Because the industry is highly fragmented with much of the competition not coming from large national brands, but local competitors, the ability to enter a market with a plan and build a business 3-5x larger than a local mom and pop is a reality for even our “average” franchisees due to the scalability of our model within the industry. While cleaning is not a flashy or trendy occupation, it is a staple for homeowners in the US and Canada with disposable income. The industry has stood the test of time experiencing both economic prosperity and recessions since our founding in 1979, and has even navigated a pandemic, yet remains strong.

Ideal Franchisee

The ideal candidate has experience in sales, management, or leadership or some combination of the three characteristics. Candidates should be properly capitalized and should have moderate risk tolerance to work through a startup that generally begins with zero customers and builds to over $1M in revenue over a period of time.

Top Target Markets

Phoenix, AZ
Virginia Beach, VA
Pittsburg, PA
Las Vegas, NV
Salt Lake City, UT
Boise, ID
Houston, TX
Tulsa, OK
Little Rock, AR
Seattle, WA

Is it available in your market?

Investment Low: $100,000

Investment High: $150,000

Liquid Required: $50,000

Franchise Fee: $50,000

Royalty: 6.9-3.9%

Franchises: 1583

Founded: 1979

Franchised: 1890