ComForCare Home Care

ComForCare Home Care is one of North America’s leading home care franchise companies, operating 200 territories throughout the U.S. and Canada. While the largest demographic client has historically been seniors aged 65+, ComForCare provides both non-medical and optional skilled nursing care across the entire age spectrum, beginning with pediatric. Primary services provided include:

• Companion and Personal Care
• Chronic Disease Management
• Long Term Care Issues
• Dementia & Alzheimer’s Care
• Skilled Nursing Care (requires private-duty nursing licensing and certification)

ComForCare has been recognized as a Top 25 World Class Franchise based on franchisee
satis-faction as ranked by the Franchise Research Institute every year since 2008. They have also
been featured in Entrepreneur, Forbes, and Fortune as well.

Overview of Business and Top Selling Points:

• Low Investment: $96,150 – $155,750 inclusive of franchise fee
• Small Staff: (2) full-time employees, (1) part-time employee throughout ramp-up
• Multiple Revenue Streams = High Income Potential
• Protected Territory
• Multi-Channel Marketing & Lead Generation
• National Partnerships & Alliances
• Exceptional Multi-Tiered Training and Support
• On-Staff Compliance and Licensing Experts
• State of the Art Technology Suite
• Online Professional Training Portal
• Recession- and Amazon-Resistant
• Strong, Consistently Growing Vertical Market: Over 10,000 people are turning 65 every day.
• The senior population is projected to hit 70 million by the year 2030.

What Makes ComForCare Different?

• Superior Care Process
• ComForCare’s industry leading reputation is built on delivering only the highest quality of care to clients through a superior process that empowers everyone in the family to live their best life possible.
• In-depth initial start-of-care intake program
• In-home nurse assessments and oversight
• Management of engagement and quality assurance measures
• Highly trained and certified Caregivers through proprietar CaregiverPlus 10 step Hiring Process

Innovative Care Programs including:

• Dementia Wise: emotional, physical & cognitive interactions
• Joyful Memories: music component to unlock memories
• Client and Family Education
• End-to-end, wellness-focused home care system, including private-duty nursing

Franchise Owner Benefits

Our highly-scalable business model requires only a small office location and provides significant
advantages that include:

• Multiple Revenue Streams – High Revenue Potential
• Direct Pay Client Base – Higher Margins
• Non-Medical & Skilled Care Services
• Innovative Care Programs – DementiaWiseTM & Joyful Memories
• Large, Exclusive Territories
• Low Investment
• Highly-Effective Multi-Channel Marketing
• Extensive Training & Ongoing Support
• Proprietary Technology & Software
• Rigorous Caregiver Recruitment Process
• Ongoing Specialized Caregiver Training
• Nurse Directed Care Process
• Proven Client Intake Process

Function of the Owner & Daily Tasks

The Franchise Owner is traditionally the face and voice of their business, spending the majority of time building relationships with referral sources. In addition, the owner oversees the operational functions of the business, caregiver recruitment & retention as well as financial management. ComForCare is an owner/operator model and is not suitable for absentee ownership. Husband
and wife teams tend to do very well.

Employees

• The ComForCare business model requires only two full-time employees to launch and operate during the ramp up period:
• A Business Development/Marketing person (traditionally the Owner, as described above) and
• An Administrative Coordinator whose key role is to maintain the office, recruit & manage the caregivers, and to help the owner build the office team necessary for growing the business and maintain ComForCare’s high standards of care.
• A part-time or per diem Registered Nurse serves as a valuable member of the team, primarily for the initial client intake and assessment stages. Caregivers are part-time employees and the number of caregivers is managed according to client need.

Comprehensive Franchisor Support:

ComForCare’s Five Phase Training program for new franchise owners is more comprehensive than
any other company in our industry and is conducted by professionals with substantial experience in all
aspects of home care business operations.

1. Pre-opening Training (pre-opening planning and licensing)
2. Pre-learning & Self-study (40 Hours)
3. Classroom Training at ComForCare Training Center (80 hours/2 weeks)
4. Final Opening Training
5. Onsite Training (32-40 Hours at franchisee location during the first 12 months of operation)

Each pre-learning module and each day of the classroom training is dedicated to different aspects of the
business including sales and marketing, daily operations and scheduling, operational software,
admin-istration and accounting.

Ongoing support and guidance from real subject matter experts franchise begins as soon as owners
leave training and get their doors open. The ongoing support program includes:

• Field-based Support – Field support by Franchise Business Coaches
• Web-based Support – Extensive online training portal
• 24/7 Call Center Support – Front and back office functions
• Toll-Free Help Desk – All aspects of the business
• Regional Meetings
• Annual Meeting
• Monthly Webinars
• Weekly E-Newsletters
• National Alliance Program
• Comprehensive Preferred Vendor Programs
• Public Relations Program

Ideal Candidate

Because the ideal marketing representative for the business is the owner, ComForCare looks for the
following attributes in its candidates:

• Highly motivated relationship builders
• Excellent communicators
• Strong management skills
• Varied business background
• Passion for the elderly
• Desire to impact their community
• No health care experience is necessary to run this franchise, but those with a healthcare background will find some advantages.
• If your candidate is a business builder with an optimistic outlook, is growth focused and can follow a proven system, they could be a great fit for ComForCare.

Territory Availability, Description & Protection

ComForCare grants exclusive territories to its franchise owners (by zip code) which allow them to feel very secure about their opportunity to market to and work with the key referral sources in their area. Over 400 very solid territories, including multi-territory opportunities, are available across the United States.

ComForCare develops its territories to maximize the opportunities for growth for each franchise owner by creating them based on three demographic criteria (provided for each zip code in a territory)

• total population
• senior population over the age of 65 of 25K – 35K
• average household income levels

Financial Strength of the Franchisor

ComForCare is a mature, well established and highly respected franchise organization with consistent growth trends and strong financial performance. ComForCare was acquired by The Riverside Company in February 2017. The Riverside Company is a highly successful private equity firm focused on developing maturing companies to their fullest potential. They launched Best Life Brands in January 2019 to assemble their growing suite of franchise brands that cover the entire continuum of services and products for the senior market.

Management of the Franchisor

J.J. Sorrenti is our Chief Executive Officer (CEO) of our parent, Best Life Brands, LLC. Prior to joining Best Life Brands, J.J. was the President and Director of Safeguard Business Systems, Inc. (“Safeguard”) since its formation in September 2014 through February 2020. In addition, from January 2009 through February 2020, J.J. served as the: President and Director of Safeguard’s two franchising arms, SBS and SF Systems; the Vice President of Strategic Channels for Deluxe Small Business Sales, Inc., including the DFS Group; and the President of Safeguard Business Systems Limited, which was Safeguard’s Canadian affiliate. He is also a board member for the Gals Scholarship Foundation, a 501(C)(3) public charity that awards scholarships to women in golf. Mr. Sorrenti is also a trustee for the Board of the International Franchise Association’s Education. The balance of ComForCare’s executive team is comprised of individuals with years of experience in home care and franchising and the critical support team members also have significant experience in the healthcare field. The 40+ ComForCare home office team has over 200 years of homecare and healthcare experience between them which places them at the very top of the industry.

Prospect’s Perception of the Company (what concerns may surface):

Too Much Competition – Competition is inconsistent and highly fragmented across the industry.
Franchises have definite advantages now in our space due to the increased complexity of the model
and the need for proven processes and best practices. That said, all franchises are NOT equal.
Client and Caregiver Acquisition – Local marketing support for franchisees in addition to extensive
national alliances with some of the most well-known and respected companies in the healthcare space
including:

• Kindred
• OneCall
• John Hancock
• Shortage of Caregivers – ComForCare’s innovative CaregiverFirst

TM program helps our owners recruit, hire and retain the best quality caregivers in their area and positions the company as “employers of choice”. Key elements include:

• Caregiver Lead Generation Campaigns
• Comprehensive 10-Step Hiring Process
• Continuous Specialized Training and Career Development Paths
• Opportunity to learn and work within Innovative Care Programs
• Recognition Programs

Number and % of Multi-Unit Owners

ComForCare has designed its territories to allow any owner to develop a significant business from a single area. ComForCare will also award multiple territories to outstanding candidates that demonstrate a strong
business and financial plan during the Awarding process. Over 10% of franchisees own more than one unit.

International Franchising Opportunities?

Yes – available in Canada. ComForCare is planning for growth in these areas through either a Master Franchisor partner or through an acquisition of an existing franchise system. ComForCare is also seeking single and multi-unit franchise owners throughout Canada.

Top Reasons to Consider ComForCare

1. Largest retiring population in the history of the country over the next 30 years.
2. Medicare Advantage has approved payments towards home care
3. Superior Care Process & Tools = Competitive Advantage
4. Innovative Care Programs = Unique Differentiators
5. Multiple Revenue Streams = Unlimited Revenue Potential
6. Exclusive Territories & Multi-Unit Opportunity
7. Private Pay Client Focus = Higher Margins
8. Highly Effective Marketing = Credibility and Referrals
9. Comprehensive Training & Ongoing Support = Consistency in Performance
10. Comprehensive Technology Tools = Significant Time and Cost Savings

Awarding Process

Your client will be guided through the proven and effective franchise exploration process by a
dedicated Development Director:

1. Introduction Call: Initial Candidate Interview & Overview of the opportunity
2. Unit Economics Webinar: deeper dive into the investment and expenses
3. FDD Disclosure and Review
4. Validation Calls: group format with cross section of franchisees
5. Leadership Calls: group format with ComForCare’s management team
6. Discovery Day: face-to-face meeting with ComForCare’s key management and support team
7. Closing: within 7-10 Days after Discovery Day