Hallmark Homecare

Hallmark Homecare is a referral agency for caregiver recruitment and client matchmaking. Unlike a traditional homecare agency, the family employs the Caregiver(s) and has complete control of the relationship allowing them to make all the decisions related to their care. Hallmark Homecare is an industry disruptor as it’s solving challenges that the over-regulated and high-cost provider model of traditional senior care faces. The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes. With the home-based model and two-phase launch programs, franchisees can be operating their business and generating revenue within weeks

Hallmark Homecare is unique for the following reasons:

In the same way the direct-buy and gig-economy opportunities (Uber, Airbnb, etc.) are cutting out middlemen and connecting consumers directly to service providers, Hallmark Homecare is doing the same for in-home senior care.

• Clients save money, receive better care, and have more control.
• They experience greater continuity of care. We will never run out of seniors and their families who want these benefits.
• Caregivers earn higher wages and enjoy a preferred work arrangement.
• Our large pool of cream-of-the-crop Caregivers want to work more, earn more, and have longer-lasting relationships with the families. Labor shortage is not an issue.
• The innovative, unique Hallmark Homecare model sets up franchisees for speedy ramp up and unlimited profitability in a growing market of need.
• The launch program for new franchisees propels a faster and more affordable entrée to success in the senior care industry.
• This unique model offers a simpler approach with a shift in costs, positioning Hallmark Homecare to be an industry disruptor!
• Low Initial Investment – Investment of $109,500-134,500 that offers the opportunity to become a part of the rapidly expanding senior care marketplace.

Hallmark Homecare’s differentiators are as follows:

• Low Initial Investment – Investment of $60,000-$77,000 that offers the opportunity to become a part of the rapidly expanding senior care marketplace.
• Few Employees Required – Our franchisees assist clients with caregiver search, recruitment, and placement. (The caregivers are employed by the client, not Hallmark Homecare.)
• Low Overhead – Operating a Hallmark Homecare requires low ongoing operating expenses and can be operated from a home office with few employees.
• Quick Start-Up – We provide franchisees with everything they need to get started with “Level 1” (marketing and sales), and you can be operating within just a few weeks of joining us.
• Recession-Resistant – The senior care industry is booming and will continues to grow at a rapid rate as persons 65 and older have become the fastest growing segment of the US population and life expectancies increase. It has proven to not only be recession-resistant but pandemic resistant as well.
• Niche Untapped Market– Hallmark targets and serves a growing market segment of families seeking alternative senior care options that provide more affordability and more control of the care of their love’s ones.
• Convenient Study Program – Initial training is done from the comfort of the franchisee’s home allowing them to begin the process immediately upon joining. Ongoing and continuous one-on-one training supplemented with onsite training and conventions.
• No Experience Necessary – No prior healthcare experience necessary. Prior sales and marketing experience is desirable, or a positive belief about networking and sales.
• Outstanding Operations & Marketing Materials – Gain tested and proven technical and marketing skills with our expansive materials, including manuals, DVDs, online webinars and a vast array of promotional collateral…everything you need for success.
• Endless Selling Opportunities – Hallmark’s services can be promoted via networking, telephone, email and the internet with a remote workforce.
• Unsurpassed Corporate Support Staff – Hallmark Homecare HQ provides you with proven systems, training, coaching, backup support for staffing & care coordination, billing and collections. Our team built The Senior’s Choice into the world’s largest and most recognizable membership network of senior care providers. Hence, backed by our stellar reputation and years of experience, we are prepared to get franchisees started with confidence and then we will provide mentorship and coaching every step of the way.