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Michael Balstad
Nashville, TN
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WaveMAX Laundry
Initial Investment
$1,000,000 – $1,500,000
Liquid Capital Required
$400,000
Franchise Fee
$49,950
Royalty
6%
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About WaveMAX Laundry
The laundromat industry is primarily made up of Mom and Pop operators who are taken advantage of by the washer and dryer Distributors whose sole purpose is to sell equipment to these non-business savvy operators. The industry has no brand, no business sophistication and massive turn over from operator to operator. They sell equipment, we sell profits!
These naïve owners sign long term leases in buildings that are not the right fit for their businesses and over build the location with too much equipment and are saddled in debt financing. Hence the industry today is thriving for manufacturers as they continue to support this structure of over build in too large of spaces and then disappear once the equipment is sold. This results in too high of rent, too high of construction costs and too high of equipment financing that will not allow a net margin to justify the investment. We call these operations ZOMBIE-MATS.
WaveMAX’s “Secret Sauce”
As cliché as it is location, location, location is obviously number one. We have developed our own proprietary approach to discerning the best possible real estate play for our locations. It includes:
Right Site (Understand Demographics and Competition in the area) +
Right Size (Best size store based on Demographics and Competition) +
Right Mix (Best mix of Equipment for the Site) =
Maximum Profits (Keep all costs under control for maximum profits)
This is a true semi-absentee business. Owners will spend approx. 10 hours/wk. to operate a location. 4-5 employees, no inventory to manage. Very recession and pandemic resistant. Laundry is not a discretionary spend.
Ideal Franchisee
No specific skills required. basic business management skills are all that's needed. Owners will also need to have the liquidity to be able to afford the business.
Target Markets
Any metro area with at least 100k population is a good target.
Key Details
Initial Investment
$1,000,000 – $1,500,000
Liquid Capital Required
$400,000
Franchise Fee
$49,950
Royalty
6%
Total Units
197
Founded
2012
Began Franchising
2016
Status
Active
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