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Interested in Whole Property Management?

Joe Mardesich knows the opportunity and can help you understand the business before you decide whether it's worth exploring further.

JMJoe Mardesich

Joe Mardesich

Pleasant Grove, UT

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WP

Whole Property Management

Business Services

Initial Investment

$45,000 – $65,000

Liquid Capital Required

$50,000

Franchise Fee

$35,000

Royalty

5% + 2%

About Whole Property Management

Whole Property Management is a modern, tech-enabled property management franchise. We provide a full suite of tools for managing residential rental properties while helping franchisees build scalable, home-based businesses with recurring revenue.
Low Capital Investment. No expensive equipment to purchase or maintain. You need a laptop, cell
phone, and a home office.
Monthly Recurring Revenue. Once you sign on a “door”, you are very likely to have that monthly
revenue for 7-10+ years.
No Location Lease to Sign. Start with a low-cost UPS Store mailbox (for a business address) and a
home office; at scale only a small shared office space is needed for equipment storage – employees
work mostly from home.
Hybrid Labor Model. We teach you how to use US-based labor for on-site work while using offshore
labor for the rest, resulting in tremendous savings.
Tech-Focused. We use proven technology like self-tour platforms and tenant-performed inspection
apps to save you
Training and Support. Excellent training and ongoing support at our corporate office provides
comprehensive training on daily operations, platforms & technology, sales & marketing, recruitment of
staff, and administrative functions needed to be highly profitable.

WHY Whole Property Management?

Quick growing market segment
Part of Loyalty Brands founded by John Hewitt
Unique system producing unusually high margins and low overhead

OUR IDEAL FRANCHISEE

Hands on Owner/Operator
Realtor license or ability to get it
Has net worth to operate a business

AVAILABLE MARKETS
US markets available: All except listed below

HOT Regions/Desirable: DMA's with 2M+ in population

NOT available: CT, GA, HI, LA, ME, NC, SC

Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 2015

Year Franchised: 2025

Number of franchises currently operating: 9

Number of International franchises currently operating: 0

Number of corporate owned franchises: 0

Home Based: Yes

Absentee ownership available: Yes

Semi-Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: No

Average number of employees required: 1

E2 Visa Friendly: No

FINANCIAL DETAILS

Franchise Fee: Single: $35,000

Providing earnings guidance in Item 19 in FDD: Yes

Total investment range: Single Unit: $45,000 to $65,000 Multi-unit: $90,000 to $140,000

Net worth requirement: $100,000

Royalty: 5% + 2% brand

Additional fees: None

Financial assistance available: No

VetFran program: No

Veterans/Minorities/First Responders Discount? Yes, 10% off franchise fee

SUPPORT & TRAINING PROVIDED
Training and support program details:

3 days in person training in Virginia Beach, with weekly recurring support calls.

Cost for Training: $1,000 - $1,500

Lodging and airfare included: No

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: Yes

Length of mentoring Franchisee: Ongoing

Last updated: 10/1/2026

Liaison: Lori Conte, CFPC

Key Details

Initial Investment

$45,000 – $65,000

Liquid Capital Required

$50,000

Franchise Fee

$35,000

Royalty

5% + 2%

Total Units

—

Founded

2015

Began Franchising

2025

Status

Active

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