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Joe Mardesich
Pleasant Grove, UT
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Whole Property Management
Initial Investment
$45,000 – $65,000
Liquid Capital Required
$50,000
Franchise Fee
$35,000
Royalty
5% + 2%
About Whole Property Management
Whole Property Management is a modern, tech-enabled property management franchise. We provide a full suite of tools for managing residential rental properties while helping franchisees build scalable, home-based businesses with recurring revenue.
Low Capital Investment. No expensive equipment to purchase or maintain. You need a laptop, cell
phone, and a home office.
Monthly Recurring Revenue. Once you sign on a “door”, you are very likely to have that monthly
revenue for 7-10+ years.
No Location Lease to Sign. Start with a low-cost UPS Store mailbox (for a business address) and a
home office; at scale only a small shared office space is needed for equipment storage – employees
work mostly from home.
Hybrid Labor Model. We teach you how to use US-based labor for on-site work while using offshore
labor for the rest, resulting in tremendous savings.
Tech-Focused. We use proven technology like self-tour platforms and tenant-performed inspection
apps to save you
Training and Support. Excellent training and ongoing support at our corporate office provides
comprehensive training on daily operations, platforms & technology, sales & marketing, recruitment of
staff, and administrative functions needed to be highly profitable.
WHY Whole Property Management?
Quick growing market segment
Part of Loyalty Brands founded by John Hewitt
Unique system producing unusually high margins and low overhead
OUR IDEAL FRANCHISEE
Hands on Owner/Operator
Realtor license or ability to get it
Has net worth to operate a business
AVAILABLE MARKETS
US markets available: All except listed below
HOT Regions/Desirable: DMA's with 2M+ in population
NOT available: CT, GA, HI, LA, ME, NC, SC
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2015
Year Franchised: 2025
Number of franchises currently operating: 9
Number of International franchises currently operating: 0
Number of corporate owned franchises: 0
Home Based: Yes
Absentee ownership available: Yes
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 1
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $35,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: Single Unit: $45,000 to $65,000 Multi-unit: $90,000 to $140,000
Net worth requirement: $100,000
Royalty: 5% + 2% brand
Additional fees: None
Financial assistance available: No
VetFran program: No
Veterans/Minorities/First Responders Discount? Yes, 10% off franchise fee
SUPPORT & TRAINING PROVIDED
Training and support program details:
3 days in person training in Virginia Beach, with weekly recurring support calls.
Cost for Training: $1,000 - $1,500
Lodging and airfare included: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: Yes
Length of mentoring Franchisee: Ongoing
Last updated: 10/1/2026
Liaison: Lori Conte, CFPC
Key Details
Initial Investment
$45,000 – $65,000
Liquid Capital Required
$50,000
Franchise Fee
$35,000
Royalty
5% + 2%
Total Units
—
Founded
2015
Began Franchising
2025
Status
Active
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