100% Chiropractic Franchise Reaches New Milestones
100% Chiropractic franchise is experiencing remarkable growth, solidifying its position as a leader in the chiropractic industry. Co-founders Jason and Vanessa Helfrich have always been committed to reshaping the perception of chiropractic care, and their dedication is driving the brand to new heights.
“It’s been a tenet of ours from day one that we educate every patient that comes in as to what chiropractic is and what it is that we as chiropractors are,” said Vanessa Helfrich.
Since launching in 2004 and beginning franchising in 2015, 100% Chiropractic has experienced exponential expansion. The brand has surpassed 100 locations across 24 states, a significant leap from just 70 units three years ago. With average annual gross sales climbing to $780,447 in 2023—up from $730,583 in 2020—the brand is proving its profitability and demand. Looking ahead, 100% Chiropractic expects to open 25 additional locations by year’s end, accelerating its impressive trajectory.
This rapid growth is fueled by strategic brand investments and cutting-edge technology. The company’s partnership with commercial real estate firm Morrow Hill and its Vision Map software has revolutionized site selection. This data-driven approach has identified over 400 prime locations, with Arizona, Nevada, Texas, and the Carolinas emerging as high-growth markets.
“We were able to take the data they have, combine that with the data we have, and really start to determine where is the perfect area to open new practices,” Jason Helfrich explained. “Working with a company that has all the metrics and the data has really allowed us to do things at a high level and provide the best experience and the chance for success for our franchisees.”
In addition to its physical expansion, 100% Chiropractic franchising is optimizing operations through advanced real-time data analytics via its electronic health record system. This technology enables the brand to proactively identify and resolve operational challenges, ensuring consistency and excellence across its growing network.
Beyond traditional chiropractic services, the company offers comprehensive wellness solutions, including massage and stretch therapies, X-rays, and nutritional supplements. The addition of a proprietary nutrition company enhances its holistic approach to health and wellness. By accepting insurance, 100% Chiropractic is making quality care more accessible and affordable for a broader patient base.
“We’ve really felt that we’re more of a wellness center,” Vanessa noted, referencing the brand’s roots as 100%: A Chiropractic Wellness Center. “The additional services we provide complement chiropractic care, helping patients maintain their adjustments longer and improve overall health.”
With a strong emphasis on education, 100% Chiropractic aims to shift the narrative around chiropractic care. By highlighting the benefits of preventative care, the company encourages patients to integrate chiropractic services into their long-term wellness plans.
A decade into franchising, Jason and Vanessa stress the importance of maintaining the brand’s culture and supporting franchisees as the company scales. Their leadership has transitioned into ambassadorial roles, ensuring that 100% Chiropractic’s values remain intact while the executive team drives the business forward.
“As far as lessons learned, make sure that you let the right people in your franchise that will not only be enjoyable to work with, but also allow you to continue to grow, build, and not focus on the things that are going to be detrimental to that growth,” Jason shared.
“What makes our company great is the culture,” Vanessa added. “When you experience rapid growth, you need to make sure that franchisees are still getting the same attention and support that they always did.”
With its explosive expansion, innovative approach, and unwavering commitment to patient education, 100% Chiropractic is redefining the industry and positioning itself for even greater success in the years to come.
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