British Swim School

Our mantra, “Survival of the Littlest” not only applies to our program aimed at enabling the very young to survive a water accident, it also reflects the growing number of British Swim School franchise owners who began their journey as entrepreneurs with limited investment capital, many of whom now are now multi-unit successful business owners.

British Swim School is the leader in “Learn to Swim” programs. It was revolutionary in developing a survival program that enables the very young to survive an accident in water. Its gentle and fun program makes it the nation’s leader and preferred choice for all parents.

The business model, with low investment and even lower overheads makes it a highly profitable, quick starting and fast break-even business. Equally attractive is the fact that our franchise owners have no build-out costs. We partner and contract with pools in Fitness Centers, Schools, Hotels, Sports clubs, etc., bringing revenue to these underutilized facilities. We have a perfect win/win situation!

WHY British Swim School?

No Build Out! Attractive to pool partnerships (win-win), we use their “empty” pools
Swim lessons never go "out of fashion" and with our year-round, heated pools, can be offered year-round
We Own Schools not Pools!

OUR IDEAL FRANCHISEE

Business/managerial, but especially marketing or sales experience
Family-Focused and wanting to impact their communities

AVAILABLE MARKETS
US markets available: Open in All Major Markets - South Florida please submit a Territory Check

HOT Regions/Desirable: TX, CA, VA, NC

NOT available: None

Available in Canada: YES

International Referrals: NO

BACKGROUND
Year founded: 1981

Year franchised: 2011

Number of franchise Owners: 203

Number of franchise Units Open: 322

Number of franchise Units Sold: 363

Number of corporate-owned franchises: 0

Total States (including Canadian provinces): 35

Home Based: YES

Absentee ownership available: YES

Accepting Master Franchisor and Area Developer Referrals: NO

Average number of employees required: 5-8

E2 Visa Friendly: NO

FINANCIAL DETAILS

Franchise Fee: Single: $59,500

Providing earnings guidance in Item 19 in FDD: YES

Total investment range: $113,970 - $154,820

Net worth requirement: $150,000

Royalty: 10%

Additional fees: 2% AD Fund

Financial assistance available: Limited

VetFran Program: YES, 20% off single territory fee

SUPPORT & TRAINING PROVIDED
Training and support program details:

Will consist of 3 weeks of online, pre-training
1 week of Corporate Business training at our headquarters in Virginia Beach, 1 week at one of our Regional Aquatics Training Centers
We also provide a further 2 days in market training to support new pool acquisition

Cost for Training: N/A

Lodging and airfare included: NO

Site Selection Assistance: YES

Lease Negotiation Assistance: N/A
Mentor following training: NO

Length of mentoring Franchisee: N/A

Last updated: 6/3/2026

Liaison: Angela Alvarez, CFPC