Bun Mee

Bun Mee is taking the banh mi, Vietnam’s most iconic sandwich, and bringing it to the American
mainstream. In a saturated category full of predictable subs, we’re the first national brand leading a
completely untapped space: gourmet Vietnamese fast casual. With proven airport and street-side
performance, a simple, scalable model, and zero major competitors, Bun Mee is positioned to become
the “Shake Shack of Vietnamese sandwiches.” The market is massive, the demand is growing, and the
white space is wide open. This is the moment to get in.
Crossing a cultural gap, Denise built a modern Vietnamese sandwich eatery that became an overnight
sensation, quickly growing to multiple locations throughout Northern California. With a focus on banh
mi, the delicious staple of Vietnamese street food cuisine, Bun Mee creates high-quality, value-oriented food.

WHY Bun Mee?

Founder-led since 2011, Bun Mee offers early upside with systems built to scale.
Bun Mee owns the banh mi category, offering entrepreneurs a rare white-space fast-casual brand.
Small footprints, simple ops, and multiple revenue streams drive strong unit economics.

OUR IDEAL FRANCHISEE

Passion for Southeast Asian Food
Minimum 1 year restaurant management experience
Passion for excellent customer service

AVAILABLE MARKETS
US markets available: Focus is Western US, NY and NJ, will consider other areas for minimum 3 units or more

HOT Regions/Desirable: Major Metropolitan Areas: AZ, CA, CO, ID, MT, NM, OR, UT, NY, NJ

NOT available: HI, IL, IN, MD, MI, MN, ND, NY, SD, VA, WI

Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 2011

Year Franchised: 2024

Number of franchises currently operating: 0

Number of International franchises currently operating: 0

Number of corporate owned franchises: 5

Home Based: No

Absentee ownership available: No

Semi-Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: No

Average number of employees required: 5-8

E2 Visa Friendly: No

FINANCIAL DETAILS

Franchise Fee: Single: $50,000+

Providing earnings guidance in Item 19 in FDD: Yes

Total investment range: Single Unit: $416K - $1.2M Multi-unit: $465K - $1.3M

Net worth requirement: $750,000

Royalty: 6%

Additional fees: Marketing 1% (up to 2%)

Financial assistance available: No

VetFran program: Yes

Veterans/Minorities/First Responders Discount? Yes, 20% off franchise fee w/ DD214 (Honorably Discharged)

SUPPORT & TRAINING PROVIDED
Training and support program details:
Hands-on training at corporate location:

Menu prep
Food safety
Equipment maintenance
Technology (Restaurant 365, Heartland, Slack)
Inventory, POS, etc

Onsite - 5 days:

Refresher training
Supervise & provide support for soft opening and/or grand opening

Cost for Training: Franchise Fee includes initial training

Lodging and airfare included: No

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: Yes

Length of mentoring Franchisee: Minimum 1 year

Last updated: 11/4/2026

Liaison: Angela Alvarez, CFPC