HobbyTown

WELCOME TO HOBBYTOWN!
If you’re looking for a new business venture or a fresh change of pace, HobbyTown presents lots of opportunities full of adventure and the hobbies you love. With the help of our expert staff at HobbyTown HQ and our forward-thinking retail strategies, you can make the leap into your own HobbyTown franchise with confidence.
The HobbyTown franchise system has evolved to embrace the changing world of retail with modern merchandising, marketing, omni-channel shopping and store management technology. Our newest franchise stores have been achieving record startup performance, and we’re not slowing down any time soon.
Our leadership team is experienced with retailing and franchising operations with expertise ranging from HobbyTown franchise ownership to leading national retailers to the largest franchisors in the industry. The leadership of HobbyTown corporate engages our franchise owners in the development of our strategic vision. We have an active franchise advisory council and several focus groups that engage the experience and wisdom of our front-line franchise operators.
Competitive Advantages:
Exclusive POS & Inventory Management System with resources for continual development
3 points of product distribution with exclusive HobbyTown product pricing and availability
Integrated ecommerce website (hobbytown.com) displays local store inventory and online purchasing
for local store pickup
Exclusive annual national convention and vendor tradeshow with pre-holiday product buying
opportunities
Monthly financial statement preparation and reporting by HobbyTown corporate team
Experienced corporate support for all aspects of daily business operations including inventory
management, marketing & advertising, and employee training
Corporate relationships with over 100 manufacturers and distributors in the hobby and toy
industries

WHY HobbyTown?

Established and proven brand that has been in the industry for over 40 years with extensive
corporate support system for all aspects of daily business operations
Parent AMain provides industry best-in-class website, software, and technology development
Exclusive product distribution offers lower replenishment costs and access to difficult to
source product lines.

OUR IDEAL FRANCHISEE

Coachable, organized, and ambitious entrepreneur
Enjoys people and contributing to a positive team-oriented culture
Hobby interests are a plus, but not required

AVAILABLE MARKETS
US markets available: Registered in Non-Registration States, CA, IL, IN, MD, MI, MN, NY, ND, SD, VA, WA & WI

HOT Regions/Desirable: All available

Registration Pending: HI, RI
States Not Registered: AK

Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 1980

Year Franchised: 1985

Number of franchises currently operating: 100

Number of International franchises currently operating: 0

Number of corporate owned franchises: 0

Home Based: No

Absentee ownership available: No

Semi-Absentee ownership available: No

Accepting Master Franchisor and Area Developer Referrals: No

Average number of employees required: 5

E2 Visa Friendly: No

FINANCIAL DETAILS

Franchise Fee: Single: $49,500

Providing earnings guidance in Item 19 in FDD: XX

Total investment range: $350,000 - $620,000

Net worth requirement: $500,000

Royalty: 4.75%

Additional fees: 2%

Financial assistance available: No

VetFran program: Yes

Veterans/Minorities/First Responders Discount? Yes, $10,000 off initial franchise fee

SUPPORT & TRAINING PROVIDED
Training and support program details:

1 week in a preferred training store and 1 week at the home office in Lincoln, NE
Preferred Training Locations
Shadowing Franchise Owner on day-to-day operations
Home Office Training
Presentations
Reviewing every aspect of the business
Staffing
Marketing
Ordering Products
On-Going Support
HobbyTown corporate office will send a team for on-site store setup in preparation for a new location
soft opening and grand opening.
Corporate team comes out to location for a site visit to ensure owner and staff prepared for opening.
HobbyTown's corporate support team will have meetings with franchisees to assist with ongoing questions
and concerns.
90 days (about 3 months) after opening a new location, HobbyTown will come visit to assess and assist
with productivoty and operations.

Cost for Training: $1,650-$4,000 for travel and living expenses while training

Lodging and airfare included: No

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: Yes

Length of mentoring Franchisee: Ongoing

Last updated: 5/28/2026

Liaison: Angela Alvarez, CFPC