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Is Learning Express Toys Right for Your Market?
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Daniel Hayes
Burlington, VT
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Learning Express Toys
Initial Investment
$197,500 – $386,775
Liquid Capital Required
$125,000
Franchise Fee
$35,000
Royalty
5%
About Learning Express Toys
At Learning Express we pride ourselves on the quality and uniqueness of our toy selection - a mix of products that foster a love of learning through play. We focus on providing a fun and friendly shopping environment and a knowledgeable staff that can offer expert advice. We also strive to be an integral part of the communities where we are located. Participation in fundraising campaigns for schools and civic organizations make each of our stores a hub of activity and a cherished part of the neighborhood.
WHY Learning Express Toys?
Recession resistant market
Market size and growth
It's fun
Rock solid support in all areas of running a store
Mature, well tested business system
OUR IDEAL FRANCHISEE
Few of our franchisees have any retail experience prior to joining the system. We can teach people the mechanics of operating a toy store. The ideal candidate needs to have a sincere enthusiasm for working with people and wanting to be part of the community. They need to have the energy and desire to run in-store events and activities and to market effectively in their area.
AVAILABLE MARKETS
US markets available: All except noted below
HOT Regions/Desirable: All
NOT available: None
Available in Canada: Yes
International Referrals: No
BACKGROUND
Established: 1987
Year Franchised: 1990
Franchised Units: 134
Company Owned Units: 0
Home Based: No
Absentee ownership available: No
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 6 - 8(part time)Additional during holiday season.
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: $35,000
Providing earnings guidance in Item 19 in your FDD: Yes
Total Investment: $197,500 to 386,775
Net worth requirement: N/A
Royalty: 5%
Additional fees: None
Financial assistance available: No
VetFran program: Yes
SUPPORT & TRAINING PROVIDED
Training and support program details: 1 week classroom training, 3 weeks on-site during Grand Opening, on-going training, webinars and store visits, assistance with store lay-out and design, products and merchandising, in-house marketing, graphics and PR, business management tools, and an annual convention.
Lodging and airfare included: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: Yes
Length of mentoring Franchisee: Term of Agreement
Last updated: 12/26/2018
Liaison: Angela Alvarez, CFPC
Key Details
Initial Investment
$197,500 – $386,775
Liquid Capital Required
$125,000
Franchise Fee
$35,000
Royalty
5%
Total Units
—
Founded
1987
Began Franchising
1990
Status
Active
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