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Matt Stevens
Dublin, OH
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Shine
Initial Investment
$141,570 – $203,095
Liquid Capital Required
$50,000
Franchise Fee
$49,900
Royalty
7%
About Shine
Shine provides a comprehensive range of cleaning and maintenance services that enhance the
aesthetic appeal, health, and longevity of properties. By focusing on eco-friendly practices and
exceptional customer service, Shine ensures that both residential and commercial properties look their
best year-round.
Shine offers franchise owners a simple, scalable business model with low overhead and a low-cost
entry, ensuring a quick path to profitability. Year-round services, including holiday lighting, maintain
steady cash flow and full employee utilization, while industry-leading support and training equip
franchisees with the tools for success. A value-driven team culture fosters a caring and supportive
environment, empowering franchise owners.
WHY Shine?
Proven, Simple, Scalable Business Model
Value-Driven Team Culture
Diverse Year-Round Services
OUR IDEAL FRANCHISEE
Natural networker & relationship driven
Born leader & team oriented
They have GRIT: Hardworking, driven & determined to succeed
AVAILABLE MARKETS
US markets available: All except noted below
HOT Regions/Desirable: Atlanta (Druid Hills, Decatur, and More); Charlotte (Several Metro Areas); Chicago, IL; California; Washington; Oregon
NOT available: Hawaii, Grand Rapids MI (sold out)
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2000
Year Franchised: 2012
Number of franchises currently operating: 54
Number of International franchises currently operating: 0
Number of corporate owned franchises: 0
Home Based: Yes, then transition to a brick-and-mortar location by end of initial 12mos
Absentee ownership available: No
Semi-Absentee ownership available: No
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 2-3
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $49,900
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: Single Unit: $141,570 - $203,095
Net worth requirement: $150,000
Royalty: 7% (Minimum $600/mo for the initial 12 months, then $1,200/mo ongoing)
National Advertising Fee: 2% of Gross Revenues
Local Advertising Spend: $2,100 per month
Financial assistance available: No
VetFran program: No
Veterans Discount? Yes, $2,500 off initial franchise fee for Veterans
SUPPORT & TRAINING PROVIDED
Training and support program details:
Shine’s initial training program is designed to thoroughly prepare franchise owners for a successful launch and sustained growth. The training spans over seven weeks, providing a step-by-step process that equips you with the knowledge and resources necessary to build a thriving Shine franchise.
During the first part of the training, you’ll focus on setting up the foundational elements of your business. This includes establishing your business entity, developing your business plan, and laying the groundwork for your marketing strategies. You’ll also begin virtual technical training through Shine University, Shine’s comprehensive online learning platform, which covers everything from operations to marketing.
As you progress, you will set up essential technologies, including the customer relationship management (CRM) system and revenue processing tools, and meet with key vendors
to build important relationships. Additionally, you’ll obtain all necessary insurance, start the build-out of your new location, and ensure it’s ready for launch.
The training culminates in a one-week, onsite program at Shine’s home office in Michigan, where you’ll receive hands-on experience and guidance from Shine’s expert team. This
immersive training will give you the practical skills and knowledge needed to run your Shine franchise smoothly.
Immediately after opening, Shine provides robust onboarding support. Your onboarding training coach will schedule a series of weekly calls to guide you through the early stages
of operation. Over the next six weeks, you’ll have 2-3 support calls each week to ensure your location is running efficiently and that you have full access to the tools and resources
Shine offers.
Cost for Training: $5,000
Lodging and airfare included: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: Yes
Length of mentoring Franchisee: Ongoing
Last updated: 10/5/2026
Liaison: Tanasia DeJesus, CFPC
Key Details
Initial Investment
$141,570 – $203,095
Liquid Capital Required
$50,000
Franchise Fee
$49,900
Royalty
7%
Total Units
—
Founded
2000
Began Franchising
2012
Status
Active
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