Soccer Stars

Youth Enrichment Through Soccer

Founded in 2000 in New York City, Soccer Stars has grown into the country's largest corporately run youth soccer program. Our mission is to positively impact kids through Soccer. The primary goal is to have fun while teaching the fundamentals of the sport. We use the soccer ball as a vehicle to help children improve their soccer skills while at the same time building self-confidence, enhancing gross motor skills, honing socialization skills, and developing physical literacy. Dynamic coaches work with small groups of boys and girls ages 1 year – 18 years old to develop these skills and teamwork in a fun, non-competitive, educational 30 – 60-minute class-based environment. Soccer Stars operates in over 13 states and 25 major markets reaching over 110,000 children each year.

WHY Soccer Stars?

100% mobile franchise model – host classes anywhere!
Low entry cost, high gross margins and cash on cash ROI
Multiple revenue streams - “Crib to College” program options for ages 1-18 years

OUR IDEAL FRANCHISEE

Passionate about positively impacting kids and the community through sports
Prior experience working with children
Ability to sell and network within their community, no introverts

AVAILABLE MARKETS
US markets available: Please submit a territory check to confirm territory availability

HOT Regions/Desirable: Please submit a territory check to confirm territory availability

Registered in All but ND

Registered but Deferred and still accepting leads: California, Maryland, Minnesota, Virginia & Washington

Registration Pending: ND
NOT available: AK

Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 2000

Year Franchised: 2022

Number of franchises currently operating: 166

Active Franchisees: 99

Number of corporate owned franchises: 4

Home Based: Yes

Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: No

Average number of employees required: 1

E2 Visa Friendly: Yes

FINANCIAL DETAILS

Franchise Fee: Single: $49,500

Providing earnings guidance in Item 19 in FDD: Yes

Total investment range: 1 Unit: $70,350 - $102,250 / 2 Units: $125,600 - $175,800

Net worth requirement: $250,000

Royalty: 8%

Additional fees: $200/month brand fund fee

Financial assistance available: No

VetFran program: Yes

SUPPORT & TRAINING PROVIDED
Training and support program details:
Initial Training

Virtual Pre-Training & Onboarding:
Admin setup & tasks - CRM, marketing email system, LMS 3.5-Day In-Person Training at Corporate:
Experience the culture and classes
2 days are curriculum-based
1 day of Business Development & Partnerships
Last day – coach a live class!

In-Market Grand Opening & Sales Support:
Business development focused with Franchisor Coach

On-Going Support

World-class support from a franchisor that runs multiple units in the franchise they are selling!
It all starts with building your business go-to-market strategy during the initial training. You’ll leave with the confidence in knowing exactly what you need to do to get revenue going as soon as you arrive back in your market.
From there we provide weekly strategy meetings, quarterly town halls as well as regional summits so you can meet and share ideas with other franchisees that are nearby.
In December we hold an annual conference across all brands that are subsidiaries of Youth Athletes United.
We will also provide you with a Business Success Coach for up to one year after graduating from training to ensure no stone is left unturned!
Marketing Strategies

Youth Athletes United offers an in-house marketing team dedicated to Soccer Stars who create a Go-To-Market strategy and grand opening package for every Franchisee. YAU has a shared customer database across all YAU franchises for Franchisees to benefit from and market to.
Marketing support starts with a B2B focus that identifies:
Parks & Rec Departments – will give you the space for classes
Elementary & Pre-Schools – will help you build a customer list
Community Centers – will help drive enrollment
Fill classes using the following methods:
Guerilla marketing
Local PR & mailers
Social media
Email marketing
Events & demos
Each Soccer Stars franchise location has a unique page on the national Soccer Stars website. This makes it easy for customers to find you, learn about you, and connect with you.

Cost for Training: Approximately $2,000 including airfare and hotel

Lodging and airfare included: Yes

Site Selection Assistance: No

Lease Negotiation Assistance: No
Mentor following training: Yes

Length of mentoring Franchisee: Ongoing

Last updated: 7/17/2026

Liaison: Erika Ortega, CFPC