Tierra Encantada

Tierra Encantada is the leader in Spanish immersion early education®. Since 2013, Tierra has offered
an exceptional childcare experience for children ages 6 weeks through 6 years, emphasizing the holistic
development of each child. The play-based curriculum is taught through the language of Spanish,
providing children the opportunity to learn a second language similar to how they learn English,
naturally through conversation and context. Recognizing that a nurturing environment goes beyond
academics, we create days filled with warmth, connection, and wholesome nutrition. Tierra Encantada
is the fastest growing Spanish immersion childcare brand in the United States, and has received
numerous accolades including “Top New & Emerging Franchises” by Entrepreneur Magazine, “The 50
Franchise Companies Doing the Most to Champion Diversity” by Entrepreneur Magazine, “10 Hottest
Franchise Businesses in America" by Inc Magazine, as well as Inc and Financial Time’s lists of the
fastest-growing privately held companies. Tierra Encantada currently has locations in five states and is
seeking qualified candidates to expand the franchise brand to select markets across the United States.

WHY Tierra Encantada?

Future of childcare - We represent what parents want now and what the industry will demand tomorrow
Explosive market demand - Get in early and have your choice of prime markets
Proven profitability, strong ROI, and high-growth potential with staying power

OUR IDEAL FRANCHISEE

Strong business acumen and experience
Driven with the discipline to follow a proven system
Genuine enthusiasm for the brand

AVAILABLE MARKETS
US markets available: All except noted below

HOT Regions/Desirable: Colorado, Georgia, Indiana, Nevada, Ohio, Oregon

NOT available: HI

Available in Canada: No

International Referrals: No

BACKGROUND
Year founded: 2013

Year Franchised: 2019

Number of franchises currently operating: 4

Number of International franchises currently operating: 0

Number of corporate owned franchises: 12

Home Based: No

Absentee ownership available: Yes

Semi-Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: Yes

Average number of employees required: 26

E2 Visa Friendly: No

FINANCIAL DETAILS

Franchise Fee: Single: $60,000

Providing earnings guidance in Item 19 in FDD: Yes

Total investment range: Single Unit: $1,541,675 - $3,658,354

Net worth requirement: $1,000,000

Royalty: 7%

Additional fees: None

Financial assistance available: No

VetFran program: Yes

Veterans/Minorities/First Responders Discount? Yes, 20% off the franchise fee to current members of the United States Military and Veterans

SUPPORT & TRAINING PROVIDED
Training and support program details:
The initial training requirements includes the Franchisee Orientation and Site Development Training (Part 1), Franchise Foundations (Part 2), and the Franchise Management
Training (Part 3). Then when opening, we additionally provide the Grand Opening Training (10 days at your center). The training is broken down as follows:

Part 1: Franchisee Orientation and Site Development Training (16 hours online classroom training): Introduction to Tierra Encantada (History, Mission, & Values), Franchisee –
Franchisor Relationship (Roles, Responsibilities, & Requirements), Choosing Your Site, Lease Negotiation, Design Professional Selection, Center Design & Brand Standards,
General Contractor Selection, & Center Construction
Part 2: Franchise Foundations (32 hours classroom training at corporate office): Financial Policies & Procedures, Chart of Accounts, Financial Compliance, Employment Policies & Procedures, Leadership Recruitment & Onboarding, Payroll Processes & Systems, Center Space Design, Classroom Zones, Décor Standards, Center Purchasing Needs, Brand
Marketing Strategies, Local Marketing Plan, Brand Family Communications, & Enrollment Process & Strategies
Part 3: Franchise Management Training (56 hours on-the-job and classroom at corporate office/affiliate site): Curriculum Overview, Curriculum Training, Accreditation & Standards, Classroom Design & Center Operations, Standards, Policies, & Procedures, Administration & Teacher Manuals, Procare, Meal Program, Family Relations & Enrollment, Center
Purchasing & Facility Layouts, & Franchise Standards & Audits

Cost for Training: $5,000

Lodging and airfare included: No

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: No

Length of mentoring Franchisee: N/A

Last updated: 9/21/2026

Liaison: Angela Alvarez, CFPC