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Sabrina Panfilo
New York City, NY
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Willowbrae Academy
Initial Investment
$500,000 – $3,000,000
Liquid Capital Required
$500,000
Franchise Fee
$85,000
Royalty
8.5%
About Willowbrae Academy
Willowbrae Academy offers an opportunity to own a premium early childhood education business under
an established brand, in a sector driven by consistent demand from working families and limited supply
in many communities. The franchise model is designed to help investors enter childcare with a clear
playbook, proven positioning, and corporate support that reduces the “figure it out yourself” risk that
comes with starting independently.
The business model is built around recurring tuition revenue, typically collected monthly, supported by
consistent enrollment demand and structured programs that appeal to parents looking for quality and
school readiness. Willowbrae’s education approach blends Montessori, HighScope, and emergent
learning, with a curriculum organized across key developmental areas and enhanced by proprietary
programs such as Willowbrae Young Scholars and Willowbrae Creative Kids—helping franchisees
compete on quality rather than price.
WHY Willowbrae Academy?
Proven model, reduced risk – you’re buying into an established brand, curriculum, systems, and support structure
Recurring, resilient revenue – childcare is an essential service with consistent demand, monthly tuition income, and long-term enrollment
Scale with support – clear pathways to grow into multiple locations, backed by training, technology, marketing, and operational expertise
OUR IDEAL FRANCHISEE
Business-minded leader – financially astute, comfortable with KPIs and accountability, and motivated to build a high-performing business
People-first mentor – able to hire, coach, and support a strong Academy Director and leadership team
Strategic owner, not an operator – comfortable leading at arm’s length, setting direction, reviewing performance, and empowering others
AVAILABLE MARKETS
US markets available: Only accepting Texas and Colorado at this time
HOT Regions/Desirable: Houston, Dallas, Denver, Colorado Springs
NOT available: Only accepting Texas and Colorado at this time
Available in Canada: No
International Referrals: Yes
BACKGROUND
Year founded: 2011
Year Franchised: 2011
Number of franchises currently operating: 36
Number of International franchises currently operating: 2
Number of corporate owned franchises: 0
Home Based: No
Absentee ownership available: Yes
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: Yes
Average number of employees required: 25
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $85,000
Providing earnings guidance in Item 19 in FDD: No
Total investment range: Single Unit: $500,000 - $3,000,000
Net worth requirement: $1,000,000
Royalty: 8.5% of gross sales
Additional fees: as per FDD
Financial assistance available: No
VetFran program: Yes
SUPPORT & TRAINING PROVIDED
Training and support program details:
Full Week Classroom training for owner and Academy Director(compulsory),on site training and support for the first 10 days after opening.
Cost for Training: $20,000
Lodging and airfare included: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: No
Length of mentoring Franchisee: N/A
Last updated: 1/28/2026
Liaison: Tanasia DeJesus, CFPC
Key Details
Initial Investment
$500,000 – $3,000,000
Liquid Capital Required
$500,000
Franchise Fee
$85,000
Royalty
8.5%
Total Units
—
Founded
2011
Began Franchising
2011
Status
Active
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