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Sabrina Panfilo

New York City, NY

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WA

Willowbrae Academy

Childrens Services

Initial Investment

$500,000 – $3,000,000

Liquid Capital Required

$500,000

Franchise Fee

$85,000

Royalty

8.5%

About Willowbrae Academy

Willowbrae Academy offers an opportunity to own a premium early childhood education business under
an established brand, in a sector driven by consistent demand from working families and limited supply
in many communities. The franchise model is designed to help investors enter childcare with a clear
playbook, proven positioning, and corporate support that reduces the “figure it out yourself” risk that
comes with starting independently.
The business model is built around recurring tuition revenue, typically collected monthly, supported by
consistent enrollment demand and structured programs that appeal to parents looking for quality and
school readiness. Willowbrae’s education approach blends Montessori, HighScope, and emergent
learning, with a curriculum organized across key developmental areas and enhanced by proprietary
programs such as Willowbrae Young Scholars and Willowbrae Creative Kids—helping franchisees
compete on quality rather than price.

WHY Willowbrae Academy?

Proven model, reduced risk – you’re buying into an established brand, curriculum, systems, and support structure
Recurring, resilient revenue – childcare is an essential service with consistent demand, monthly tuition income, and long-term enrollment
Scale with support – clear pathways to grow into multiple locations, backed by training, technology, marketing, and operational expertise

OUR IDEAL FRANCHISEE

Business-minded leader – financially astute, comfortable with KPIs and accountability, and motivated to build a high-performing business
People-first mentor – able to hire, coach, and support a strong Academy Director and leadership team
Strategic owner, not an operator – comfortable leading at arm’s length, setting direction, reviewing performance, and empowering others

AVAILABLE MARKETS
US markets available: Only accepting Texas and Colorado at this time

HOT Regions/Desirable: Houston, Dallas, Denver, Colorado Springs

NOT available: Only accepting Texas and Colorado at this time

Available in Canada: No

International Referrals: Yes

BACKGROUND
Year founded: 2011

Year Franchised: 2011

Number of franchises currently operating: 36

Number of International franchises currently operating: 2

Number of corporate owned franchises: 0

Home Based: No

Absentee ownership available: Yes

Semi-Absentee ownership available: Yes

Accepting Master Franchisor and Area Developer Referrals: Yes

Average number of employees required: 25

E2 Visa Friendly: No

FINANCIAL DETAILS

Franchise Fee: Single: $85,000

Providing earnings guidance in Item 19 in FDD: No

Total investment range: Single Unit: $500,000 - $3,000,000

Net worth requirement: $1,000,000

Royalty: 8.5% of gross sales

Additional fees: as per FDD

Financial assistance available: No

VetFran program: Yes

SUPPORT & TRAINING PROVIDED
Training and support program details:

Full Week Classroom training for owner and Academy Director(compulsory),on site training and support for the first 10 days after opening.

Cost for Training: $20,000

Lodging and airfare included: No

Site Selection Assistance: Yes

Lease Negotiation Assistance: Yes
Mentor following training: No

Length of mentoring Franchisee: N/A

Last updated: 1/28/2026

Liaison: Tanasia DeJesus, CFPC

Key Details

Initial Investment

$500,000 – $3,000,000

Liquid Capital Required

$500,000

Franchise Fee

$85,000

Royalty

8.5%

Total Units

—

Founded

2011

Began Franchising

2011

Status

Active

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